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Job Description

Location	Hybrid (Office: Kumaripati, Lalitpur)
Schedule	Office Hours: Monday – Friday, 10:00 AM – 5:00 PM
Weekend Work	Flexible/Remote option for necessary weekend campaign monitoring/content scheduling.
Role Type	Part-Time Associate

Overview of the Role

Che&Co. is seeking a motivated and creative Marketing Campaigns & Content Associate to be the driving force behind our digital presence and outreach efforts. This role is perfect for a self-starter who excels at both high-level strategy and hands-on execution.

You will be responsible for translating the firm’s strategic goals into engaging digital content and implementing effective campaigns across all our digital platforms (website, social media, LinkedIn, etc.) to significantly expand our reach and increase audience engagement.

Key Responsibilities

As the Marketing Campaigns & Content Associate, your duties will include:

I. Digital Strategy & Goal Setting

• Collaborate with Senior Leadership to define clear digital presence goals, overall marketing strategies, and key performance indicators (KPIs) for all digital platforms.
• Campaign Design: Design and plan comprehensive digital marketing campaigns that align with firm objectives and target specific audience segments.
• Performance Analysis: Track, measure, and analyze the performance of all content and campaigns against established goals, providing actionable insights for continuous improvement.

II. Content Creation & Curation

• Multi-Format Content Generation: Lead the creation and production of diverse, high-quality digital content, including text (blog posts, LinkedIn articles), media (images, graphics, short videos), and other creative assets.
• Platform Customization: Adapt, optimize, and tailor content specifically for effective dissemination across different digital channels, ensuring brand voice and consistency across all platforms.
• Content Calendar Management: Develop and maintain a rigorous content calendar, ensuring timely delivery and consistent publishing frequency.

III. Platform Management & Execution

• Multi-Platform Management: Oversee and manage the day-to-day operations of all Che&Co. digital channels, including the corporate website, key social media accounts, and the official LinkedIn presence.
• Engagement and Reach: Implement effective strategies to disseminate content, maximize audience reach, increase engagement (likes, shares, comments), and drive traffic back to the website.
• Community Management: Monitor and respond to audience interactions on social media and other platforms to foster a positive brand image and build community.

Qualifications & Experience

• Proven experience in content creation, digital marketing, or social media management (internship experience is valuable).
• Demonstrable understanding of digital marketing principles, SEO, and content distribution strategies across platforms like LinkedIn, Facebook, Instagram, etc.
• Proficiency in content creation tools (e.g., graphic design software, video editing basics).
• Strong verbal and written communication skills with the ability to articulate strategy and create compelling copy.
• Ability to work independently and manage project timelines effectively, particularly during remote weekend duties.

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Remuneration: 15000/- for the first three months of the probation period. Lunch is provided at the office.